Building a compelling narrative

The power isn't in the signal. It's in the story. Every movement that changed the world started with a story simple enough to spread, compelling enough to share.

And the clever activist knows this: People don't join causes. They join narratives where they can be heroes. Give them a story where sharing makes them look good, feel good, belong better—and watch what happens.

In the age of the Internet, the secret is in designing your truth to be shareable. Make your mission a status symbol. Turn your cause into social currency.

Yes, the virtue signalers will come. They'll post without reading, share without understanding. They'll reduce your complex mission to a hashtag. But some will stick around. Some will dig deeper. Some will move from signaling to significance.

The signaling is just the door. What matters is what happens after they walk through it. Craft a story worth signaling. Make your truth easy to spread but hard to ignore.

Because when you make doing good look good - some people will actually start doing it.